Baris Oner
Jun 3, 2025
A Go-To-Market (GTM) plan is more than a launch checklist, it's the strategic bridge between your product and the people you're building it for.
Done right, it aligns product, marketing, sales, and success teams around who you're targeting, how you're reaching them, and what you're offering.
Here's how to create a GTM plan that's not just a doc, but a playbook your team actually uses. Plus, grab our free GTM Plan Template to get started.
A Go-To-Market plan outlines how you'll introduce a product to your market, including:
It connects your product strategy with your execution strategy, so your team is aligned and your launch isn't just hype, it's effective.
Most GTM plans get written… and then forgotten. Common problems:
The fix? Make it collaborative, clear, and easy to update, in one shared space.
Target Audience
Who is this for? Be specific: roles, pain points, industries.
Messaging & Positioning
What do you say, and how do you differentiate?
Channels & Campaigns
Where are you reaching users? Email, paid, communities, etc.
Sales/Launch Strategy
Self-serve? Sales-led? Product Hunt? Cold outreach?
Launch Timeline
What happens when, and who owns it?
Success Metrics
Signups, activation, revenue, feedback, how will you know it worked?
We created a collaborative, pre-built GTM template to help you organize your entire go-to-market strategy in one place.
Get the Go-To-Market Plan Template Try it free.
A GTM plan isn't just a pre-launch doc, it should evolve after launch too:
The best GTM plans don't just document a strategy, they drive it. When everyone from product to support knows the plan, launches become aligned, intentional, and successful.
So stop winging it. Start planning it.
Use our Go-To-Market Plan Template and launch with confidence and clarity.