The Ultimate Product Launch Checklist (With Free Template)
Baris Oner
Jun 3, 2025
Launching a product is like running a marathon at sprint speed. You're juggling feature freezes, marketing timelines, internal QA, and somehow, still trying to sleep.
Whether you're launching a full product or a new feature, the key to success is the same: having a clear checklist and knowing who's doing what, by when.
Here's the ultimate launch checklist you can actually use, plus a free template to help you run your next launch without dropping a ball.
Why You Need a Launch Checklist
No matter how experienced your team is, launches are noisy. Things slip through the cracks when:
- There's no single source of truth
- Responsibilities are unclear
- Teams work in silos (product, marketing, support)
- Deadlines move, but the plan doesn't
A checklist helps you bring clarity, ownership, and momentum to your launch, without needing daily chaos control.
What to Include in Your Launch Checklist
Here are the essential components of any successful product launch plan:
1. Pre-Launch
- Finalize feature scope
- Complete QA testing
- Prepare marketing copy/assets
- Write internal release notes
- Schedule the release time
2. Launch Day
- Publish blog post or update page
- Announce on social (and Product Hunt if relevant)
- Monitor uptime and bug reports
- Notify support and success teams
3. Post-Launch
- Collect user feedback
- Track usage metrics
- Fix urgent issues or bugs
- Debrief with the team
- Celebrate 🎉
Free Product Launch Checklist Template
We've created a simple, collaborative checklist template to help you plan, assign, and execute launches with confidence.
- Pre-filled with common launch tasks
- Assign owners and due dates
- Update status in real time
- Customize to fit your launch size
Get the Launch Checklist Template Try it free.
Use This for Every Launch
You don't need to start from scratch every time. Create a launch checklist you can duplicate, tweak, and improve with each release.
Use it for:
- Product launches
- Feature rollouts
- Marketing campaigns
- Event or PR pushes
Final Tip
Your launch checklist isn't just a planning tool, it's a confidence booster. When everyone knows what's happening and when, your launch can shift from stressful to smooth.
So don't just cross your fingers on launch day. Build a checklist, assign your team, and run it like a pro.
Use our Launch Checklist Template and make your next release your most organized yet.